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The Ant Farm - entertainment marketing and advertising agency owned by DDB Worldwide. Sandy Sulcer (right) with Needham Harper & Steers chairman Paul Harper. Sulcer hired Keith L. Reinhard, who rose to become agency chairman. Archived February 5, 2013, at the Wayback Machine. The impact of Doyle Dane Bernbach's creativity on advertising around the world, and the history of management crises that led to merger [5]. "History of DDB Needham Worldwide– FundingUniverse". Fundinguniverse.com. Retrieved 2015-11-30. An office was opened in Washington D.C. in 1971 initially to service some local McDonald's business. Soon, this agency was winning government and media business and an "Issues and Images" division was opened to service corporate public relations. This business would eventually become Biederman & Company. The agency worked on public service campaigns called Buckle Up for Safety. DDB has been cited as one of the leading creative agencies in the world by the Gunn Report (Nov 2007, 2008, 2009, 2010), the International Advertising Festival (June 2008, 2009, 2010 and 2011), Campaign (Nov 2007, Nov 2010), Spikes Asia (September 2010), Campaign Asia Pacific (December 2010), Businessweek (Feb 2008), and Global Effies/WARC (June 2011) as well as the European AME awards (2011). [. Bob Garfield (March 29, 1999). "Ad Age Advertising Century: The Top 100 Campaigns". Advertising Age. In 1951, the agency opened a New York office to concentrate on the rapidly expanding television industry. That office merged with Doherty, Clifford, Steers and Shenfield in 1965 and changed its name to Needham, Harper & Steers. The Chicago office grew with accounts such as the Morton Company, Household Finance Corporation, General Mills and Frigidaire. The firm won the Oklahoma gasoline account (later Esso, today ExxonMobil ) after research indicated that American drivers wanted both power and play, and copywriter Sandy Sulcer, [7]. "La creatividad potenciada de Juan Carlos Ortiz". Semana.com. Retrieved 2015-11-30. "50 years in the making" DDB Needham Melb publication 1995. "Media Grand Prix Goes To Vodafone, Agencies For An App To Combat Domestic Violence 06/24/2015". Mediapost.com. Retrieved 2015-11-30. "History of DDB Needham Worldwide". Fundinguniverse.com. Retrieved 2015-11-30. Tribal DDB, an interactive agency of DDB Worldwide. At Omnicom's 1986 foundation, the merging Needham and Doyle Dane Bernbach operation each had London offices with the latter having been established in 1963. [14]. Copywriter Sandy Sulcer (left) shakes hand of Maurice Needham, with Sy Mullen, in 1950. D. Willens, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising, CreateSpace, New York, 2009. DDB San Francisco opened its doors in 1996. By 2016 Adam & Eve DDB was one of the network's best performing offices worldwide. DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to. DDB Stockholm is one of the largest agencies in Sweden with clients as Swedish Armed Forces, McDonald's, Telia, Volkswagen and Vattenfall. It is also one of the most acclaimed agencies within DDB Worldwide in recent years, earning accolades like "World's best interactive agency" in Cannes 2010 and Cannes Lions Titanium in 2011. The agency, with its 170 employees, is headed by David Sandström, who was the youngest CEO of a DDB office ever, when he assumed the role at an age of 29 in 2012. "Twelve Big Ideas - The Advertising Council's Traffic Safety Campaign: "Watch Out For The Other Guy " ". WARC. 1966. Retrieved 2011-10-03. . In his speech at the American Association of Advertising Agencies (4A's) 1966 Central Region Annual Meeting, Frederick D. Sulcer from Needham, Harper & Steers shows how his agency developed the "Watch Out For The Other Guy" concept for the Traffic Safety Council. Keith L. Reinhard came from Chicago to head the worldwide firm in 1982 and, by 1986, there were thirty two offices outside the US; American offices in New York, Chicago, Los Angeles, Washington, Boston, Phoenix, Sacramento, San Diego, Baltimore and Dayton, Ohio; and diversification in.